As Chief Creative Officer of IDEO, one of the world’s most successful design companies, Paul Bennett is at the cutting edge of change and transformation across government, big business and community organisations. Paul doesn’t design things; instead he designs solutions to complicated problems. Fresh from working with the Queensland Government, Paul joins us to challenge traditional interpretations of design and reveals how design thinking could be the universal problem-solving tool for the social, ecological and political challenges ahead.

Paul Bennett
Paul Bennett is Managing Partner and Chief Creative Officer of IDEO. He is currently based in London, where his focus is working to bring to market commercially viable, socially significant new businesses and consumer products, services, and experiences.

Paul is a sought-after writer and speaker. His thought leadership has been featured in The Guardian, Wall Street Journal, Sunday Times (London), BusinessWeek, Fast Company, BBC Radio 4, Marketing Week, Brand Week, Ad Age, and myriad blogs and websites. Paul is an Ambassador of Unlimited: Designing for the Asia Pacific and an ambassador of the C&binet, a nonprofit network founded by the U.K. government that’s charged with linking the international creative and business communities, demonstrating the economic power of creativity, and helping to shape the world’s creative economy. Paul is frequently invited to address high-profile events, such as The World Economic Forum, TED Global, The AOL CEO Conference, American Express Luxury Summit, and Tokyo Midtown opening.